case studies
Breakthroughs
National Heart, Lung, and Blood Institute, NIH, DHHS
Role of Nitrite in Physiology, Pathophysiology, and Therapeutics
Strategic Results planned and executed this pioneering, two-day conference, the first of its kind at NIH, introducing a new field of science.
- Introduced green concepts
- 8 sponsors from government and academia:
- Office of Rare Diseases, OD, NIH, DHHS -NHLBI, NIH, DHHS
- NIDDK, NIH, DHHS
- NINDS, NIH, DHHS
- CC, NIH, DHHS
- Wake Forest University School of Medicine
- University of Pittsburgh School of Medicine
- Medical College of Wisconsin
- Effective, niche marketing, double the organizers’ expected number of participants
- 41 distinguished speakers coordinated within 2- day format
- 86 poster presenters
Value-added deliverables
- Wrote detailed program script to steer session chairs through a complex meeting, including phonetic name guide
- Managed call for abstracts and travel awards from start to finish
- Compiled Executive Summary showcasing meeting highlights for sponsors and supporters
- Designed promotional materials—ties, t-shirts, and award ribbons
- Maintains an online meeting data base and information resources web site
- Coordinated CME credits